https://techcrunch.com/2019/03/11/apple-sends-out-invites-for-march-25-special-event/ > Apple sent out invites to reporters this afternoon for a March 25 special event at the Steve Jobs Theater in Cupertino. > Reports have suggested that the company will focus its keynote on the content side of its business. The invite offers some pretty heavy-handed hints that the video content service will be on full display at the invite, mainly a film reel countdown timer that eventually reveals the phrase “It’s show time.”