Tesla u-turns on store strategy, will keep half of showrooms open… and hike prices by 3%
https://techcrunch.com/2019/03/11/tesla-showrooms/
It wouldn’t be Tesla if it didn’t keep us guessing a little… Electric car company Tesla announced that it is making a u-turn of sorts with its sales strategy. After saying at the end of February that it would close down nearly all of its 200-odd retail stores to sell its cars online-only in an effort to bring down the costs of vehicles, today Tesla announced that it would, in fact, keep an expanded number of showrooms open, reducing the closures to around half of the total number it has today.
In return, it will be hiking the prices of its pricier vehicles up by three percent to help support that. “Potential Tesla owners will have a week to place their order before prices rise, so current prices are valid until March 18th,” it noted, adding that the $35,000 Model 3 will not see a price increase. It will only apply to “the more expensive variants of Model 3, as well as Model S and X.”