Tesla’s crazy plan to sell its cars exclusively online might just pay off
https://thenextweb.com/cars/2019/03/01/teslas-crazy-plan-to-sell-its-cars-exclusively-online-might-just-pay-off/
Last night, Tesla announced that it’s finally making its much-awaited $35,000 Tesla 3 sedan available for purchase. However, the most eye-catching part of the announcement wasn’t about the car, but about the company’s decision to move its sales exclusively online.
CEO Elon Musk said that it took this decision in order to was to keep Tesla’s cars affordable. He noted that this move will allow the company to lower all vehicle prices by about six percent on average. Because of this decision, the company won’t have to spend on keeping showrooms open, and on employing salespeople. Only a handful of showrooms will remain open to serve as ‘galleries’ and information centers. And while that all sounds absurd, it might just make sense for this particular electric vehicle company.