Amazon reportedly planning to open a grocery store chain separate from Whole Foods

Amazon reportedly planning to open a grocery store chain separate from Whole Foods

5 years ago
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https://www.theverge.com/2019/3/1/18246447/amazon-grocery-chain-launch-whole-foods-go-stores

Amazon plans to launch a new chain of grocery stores with dozens of locations centered around major US cities later this year, reports The Wall Street Journal. These stores would be distinct from both the company’s existing Whole Foods chain and its cashier-less Go convenience stores. The goal, the WSJ reports, would be to better penetrate the traditional grocery market dominated by companies like Albertson’s, Kroger, Publix, and Walmart.

Amazon would reportedly use acquisitions of smaller grocery chains, with a dozen or so locations, to expand its grocery footprint, but it’s unclear whether the new stores would carry the Amazon name or a separate, new sub-brand. The WSJ reports that Amazon has already signed leases for locations in cities like Chicago, San Francisco, and Seattle, where it has both existing Whole Foods and Amazon Go locations.