https://www.cnbc.com/2019/03/06/fitbit-introduces-inspire-activity-tracker-versa-lite-smartwatch.html

Fitbit is releasing less expensive activity trackers and a smartwatch, betting the lower prices will attract new customers, including more health plans.

The company on Wednesday rolled out a Fitbit Versa Lite smartwatch at $159.95, roughly $40 less expensive than its main Versa product. Fitbit also said it will replace its existing fitness trackers with the Fitbit Inspire and Fitbit Inspire HR, which cost $69.95 and $99.95, respectively. Both are about $30 less than comparable older models.