https://www.cnet.com/roadshow/news/kia-electric-concept-2019-geneva-motor-show/

"Automotive design is about capturing the heart and making it beat that bit faster for that bit longer -- and we believe that there's absolutely no reason why that should change simply because the car is electric," Gregory Guillaume, vice president of design for Kia Motors Europe, said in a statement. The car was styled at Kia's European design center in Frankfurt.

At the same time, Kia says the electric concept will provide ample range and performance to sate customers. In other words, it's likely to be a more premium electric model. It will "signpost our holistic and emotional approach to electrification," Guillaume said.