https://www.cnet.com/news/if-this-is-the-future-of-foldable-phones-count-me-in/

Of course, the previous June, Apple had released the iPhone to long lines of eager customers and much general fanfare. The big phone leaders of the time -- Nokia, BlackBerry, Palm, Motorola and Microsoft -- continued outselling Apple by huge margins. Publicly, they even sometimes tossed dismissive laughter at the iPhone, while privately they were panicked about trying to match Apple.

Nokia's research team produced the most imaginative response to the iPhone with the Nokia "Morph." Of course, the technologies to bring the Morph to life were not nearly advanced enough in 2008. The Morph was mostly science fiction, but the tech industry knows the power of science fiction to inspire real-life products. The foldable OLED displays on phones that we're about to see in the coming weeks and months are an important step forward on that journey.