https://www.cnbc.com/2019/02/20/galaxy-s10-livestream---tune-in-for-samsungs-announcements.html > Samsung is hosting an event in San Francisco where it is expected to unveil its new Galaxy S10 phone. We're expecting it to announce that phone and possibly a couple of other devices. > Samsung will use the event to show how it plans to take on Apple's latest batch of iPhones, including on price. Apple announced a more affordable iPhone XR this year, for example, which starts at $749. And both Samsung and Apple have struggled to keep consumers interested in their phones, as low-cost device makers including Huawei and Xiaomi continue to grow their market share. Samsung will need to wow consumers if it wants to retake that ground.