ThreatConnect Launches Brand and Identity Redefine

ThreatConnect Launches Brand and Identity Redefine

5 years ago
Anonymous $Dftgs0JzgE

https://www.businesswire.com/news/home/20190225005589/en/

ARLINGTON, Va.--(BUSINESS WIRE)--Feb 25, 2019--ThreatConnect Inc.®, provider of the industry's only intelligence-driven security operations platform, is proud to announce today the launch of a redefined corporate brand identity and website. These changes stem from the company growing its industry-awarded threat intelligence platform (TIP) solution to also offer a security orchestration, automation, and response (SOAR) solution in 2017, and expanding its global reach.

Brand research determined that redefining the ThreatConnect identity, rather than completely changing the name, was the ideal decision. ThreatConnect’s reputation and brand equity established in the industry under its previous identity is a valuable asset, but no longer accurately reflected the organization’s current place in the market.