https://www.cnbc.com/2019/02/13/morgan-stanley-why-gm-and-amazon-may-be-investing-in-the-next-tesla.html > General Motors and Amazon are reportedly in talks to invest in Detroit startup Rivian Automotive and that indicates a massive shift in the "next and potentially imminent" electric vehicle market of pickup trucks, Morgan Stanley said on Wednesday. > "The highly lucrative and US-dominated pickup truck market" is "an important area of investor focus" due to the "culmination of battery cost reduction, architecture, duty cycle, and price point," Morgan Stanley analyst Adam Jonas said. Jonas earned a wide following on Wall Street due to his early calls on Tesla and the rise of electric vehicles.