https://www.cnet.com/news/the-best-tv-for-the-money-is-on-sale-for-its-lowest-price-again/

Assuming you're not lucky enough to win one in our contest, that's as low as we've seen for the 65-incher. But we've seen it many times, including on Black Friday and Cyber Monday. 

Meanwhile the 55-inch version has gone as low as $500, but $550 is still a great deal. I gave this TV a 10 out of 10 for value, and that was at its original pricing. Note that the new 75-inch size has yet to go on sale.