Spotify Announces Strategic Acquisitions to Accelerate Growth in Podcasting
https://www.businesswire.com/news/home/20190206005215/en/
NEW YORK--(BUSINESS WIRE)--Feb 6, 2019--Spotify Technology S.A. (NYSE:SPOT) (the “company”), the world’s most popular music streaming service, today announced that it has entered into definitive agreements to acquire Gimlet Media Inc. (“Gimlet”), the renowned independent producer of podcast content, and Anchor (“Anchor”), the company leading the market for podcast creation, publishing, and monetization services. Terms of the transactions were not disclosed.
With these acquisitions, Spotify is positioned to become both the premier producer of podcasts and the leading platform for podcast creators. Gimlet will bring to Spotify its best-in-class podcast studio with dedicated IP development, production and advertising capabilities. Anchor will bring its platform of tools for podcast creators and its established and rapidly growing creator base.