https://techcrunch.com/2019/02/05/super-bowl-liii-set-streaming-records-while-tv-viewership-saw-massive-drop/

Football fans didn’t tune into this year’s Super Bowl coverage on TV in as large numbers as in years past. According to Nielsen, the big game drew an average televised audience of around 98.2 million viewers. CBS, however, said the big game was watched across all platforms – including digital and streaming – by a combined total of 100.7 million viewers. In addition, the streaming coverage of the game broke new records this year, which helped to make up for the TV audience decline.

The network said the streamed event was watched across 7.5 million unique devices, up more than 20 percent from last year. Streaming viewers watched over 560 million total hours of live game coverage, up more than 19 percent from 2017. And the average minute audience of 2.6 million viewers during the game window was up over 31 percent year-over-year.