https://www.cnbc.com/2017/08/20/apple-original-content-1-billion-investment-should-go-toward-new-media-commentary.html

It doesn't make sense for Apple to make TV shows. Reverse-engineering content to fill up space on someone's screen is not an inspired strategy.

But that's apparently what the company plans to do: It will deploy a $1 billion collection of original video content, outlets like The Wall Street Journal reported recently.