https://www.cnbc.com/2019/02/04/world-record-egg-was-created-by-a-29-year-old-advertising-creative.html

The creators of the World Record Egg, which some marketers have estimated opened a multi-million dollar advertising opportunity, was created by advertisers after all.

The account, which cracked Kylie Jenner's record for the most ever Instagram likes on a photo, was developed by 29-year-old advertising creative Chris Godfrey, with help from friends Alissa Khan-Whelan and C.J. Brown, The New York Times reported Sunday. Before The Times revealed the identity of the people behind the account, many tried to take credit for its invention. Marketers told The Atlantic the opportunity to crack out of the famed egg could be worth as much as $10 million to a brand.