https://www.cnet.com/news/super-bowl-2019-pewdiepie-further-ahead-of-t-series-for-youtube-subscriber-record/

T-Series is India's biggest music label, operating a YouTube channel that features film trailers, songs and clips. The channel is slowly edging toward 83 million subscribers and growing by around 150,000 per day. As of Feb. 3, less than 110,000 subscribers separate the channel from PewDiePie's record. But the Swede is not done yet. And he's survived such rallies by T-Series before, when subscriber counts got this close.

In fact, the looming threat of T-Series taking PewDiePie's record has consistently spurred fans into action. One hacker has even forced printers to print pro-PewDiePie messages and smart TVs to urge people to subscribe to his channel. Even tech entrepreneur Elon Musk has joined the cause, suggesting he might guest host one of PewDiePie's recurring segments, "Meme Review," while holding a giant gun.