https://www.cnet.com/roadshow/news/2019-super-bowl-car-ad-roundup-roadshow/

Verdict: Didn't live up to the hype, kind of like the Supra's launch.

Kia was trying to tug at our heartstrings with its paean to the people of West Point, Georgia where it is building its new Telluride SUV. It kinda worked. Kia is really picking up the reins where FCA dropped them when it comes to this low-key Americana stuff. Will we remember it a few years from now? Doubtful, but who knows?