https://techcrunch.com/2019/02/03/hulu-instagram-egg-mental-health/

Remember that egg that became Instagram’s most-liked post? It used its recently-acquired fame to shed light on mental health and the pressures of social media.

The account now has 10 million followers — its record photo has over 52 million likes — and it put that audience to use with a 30-second video that aired on Hulu around the Super Bowl. The account had teased a major revealed in recent weeks, and it proved to be the short spot with Hulu that promotes mental health awareness, particularly around the context of using social media.