https://www.cnet.com/news/microsofts-super-bowl-ad-2019-xbox-adaptive-controller-everyone-wins/

"I never thought it was unfair," one young gamer says in the ad. "I just thought, 'Hey, this is the way it is and it's not going to change.'"

Microsoft Corporate Vice President of Brand, Advertising and Research Kathleen Hall said in a statement that "the Xbox Adaptive Controller helps the children enhance their gaming experience and compete in new ways. What better message for a premiere sporting event?"