https://www.cnet.com/roadshow/news/2019-super-bowl-hyundai-shopper-assurance-nationwide-new-car/

Being able to handle the bulk of the car buying process including test drives and paperwork without needing to deal with another human seems like a good way to go.

"The positive response to Shopper Assurance exceeded our expectations, and it's clear that customers want a more convenient way to buy a car," said Dean Evans, chief marketing officer of Hyundai Motor America, in a news conference at the Chicago Auto Show. "Shopper Assurance is a differentiator for Hyundai and significantly improves the perception of the brand and our dealers. It is now available nationally because of the dedication of our dealers to deliver the best experience possible and adapt quickly to changing buyer preferences with new technologies and innovation."