https://www.cnbc.com/2019/02/02/jeff-bezos-says-hes-had-a-change-of-heart-on-advertising--now-amazon-is-the-fifth-biggest-ad-spender-in-the-us-.html

If it seems like you're seeing Amazon ads all over the place, there's a reason why: Jeff Bezos no longer hates them.

Amazon's CEO once famously said ads are "the price you pay when your product is unremarkable." But during the company's internal all-hands meeting in November, an employee asked the CEO if he's had a "change of heart" on buying ads for Amazon's own products.