FCA's 2019 'Big Game Blitz' tries to buttonhook the Super Bowl

FCA's 2019 'Big Game Blitz' tries to buttonhook the Super Bowl

5 years ago
Anonymous $Dftgs0JzgE

https://www.cnet.com/roadshow/news/fiat-chrysler-2019-big-game-blitz/

Probably the heaviest hitter in the "Get 'em right in the feels" category this year is Make Sure Of It, which is narrated by and stars Jeremy Renner and an adorable little girl. It's maybe the most woke FCA commercial we've seen ever and this one would have probably killed it if it had aired during the game.

On Friday, FCA dropped the last (we think) of its "Big Game Blitz" videos: Roll Rams Roll and 4th Quarter Fight. Roll Rams Roll is a cheaply animated spot that features a stampeding herd of sheep -- not even one of which looks like Black Phillip, mind you -- stomping across the country to Atlanta. It feels like an afterthought and doesn't really go with the rest of the spots.

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