https://www.cnbc.com/2019/01/29/harley-davidson-q4-2018-earnings.html

Harley-Davidson shares tanked by more than 7 percent Tuesday after the company reported fourth quarter earnings that missed analysts' expectations.

The motorcycle maker is battling declining sales as its core riders age, particularly in the United States, its largest market. The company said that despite the challenges attracting younger customers, it finished the year with 52,000 more riders than it had one year ago.