https://www.cnet.com/news/t-series-closes-in-on-pewdiepie-youtube-subscriber-record/

T-Series is India's biggest music label, operating a YouTube channel that features film trailers, songs and clips. The channel is slowly edging toward 83 million subscribers and growing by almost 150 million per day. As of this writing, less than 250,000 subscribers separate the channel from PewDiePie's record, but the Swede is not done yet -- and he's survived such rallies by T-Series before, when subscriber counts got this close.

In fact, the looming threat of T-Series taking PewDiePie's record has consistently spurred fans into action. And one hacker has even forced printers to print pro-PewDiePie messages and smart TVs to urge people to subscribe to his channel. Even Elon Musk has joined the cause, suggesting he might come and guest host one of PewDiePie's recurring segments, "Meme Review," while holding a giant gun.