https://www.businesswire.com/news/home/20190125005337/en/

DUBLIN--(BUSINESS WIRE)--Jan 25, 2019--The "Global FMCG Innovations 2018 - Latest Innovations and What They Mean for the Future" report has been added to ResearchAndMarkets.com's offering.

2018 has seen innovative brands differentiate their products in a crowded marketplace by focusing on sensory excitement; functionality (through the use of ingredients, formulas, and production processes); packaging innovation (visually and more appealing); innovative and memorable marketing strategies and innovations aligned with new technology.