https://www.cnbc.com/2019/01/31/marketers-want-to-crack-out-of-the-world-record-egg-on-instagram.html

Marketing agencies are scrambling for the potentially million dollar opportunity to work with the World Record Egg.

Yes, that's the egg that claimed the most Instagram likes ever, beating out Kylie Jenner who later cracked an egg on the sidewalk in spite. The account, which has 9.6 million followers as of Thursday and literally just features pictures of an egg, is now hot real estate for advertisers looking to reach a massive audience.