https://www.cnet.com/news/microsofts-super-bowl-ad-features-kids-gaming-with-the-xbox-adaptive-controller/

"I never thought it was unfair," one young gamer says in the ad. "I just thought, 'Hey, this is the way it is and it's not going to change.'"

The Adaptive Controller, which was announced in July and came out in September, is built for gamers with disabilities. It's $100, and thanks to ports on the back, is customizable. In the ad, for example, you see one kid using it with foot pedals to operate the buttons or triggers he might need to use.