https://techcrunch.com/2017/08/20/watch-microsofts-xbox-one-x-gamescom-conference-live-right-here/

Microsoft is about to share the last details on the Xbox One X with a press conference ahead of the Gamescom in Cologne, Germany. You can watch it live right here at 12 PM on the West Coast, 3 PM on the East Coast, 8 PM in the U.K., 9 PM in Germany.

The company already said on Twitter that we can expect to hear more details about pre-orders for the Xbox One X: