https://www.theverge.com/2019/1/31/18205193/microsoft-super-bowl-2019-commercial

The Seattle Seahawks might not be at the Super Bowl this year, but Microsoft is returning after a four-year hiatus. The software giant is focusing on its Xbox Adaptive Controller this year, and the commercial includes the many ways this unique controller is used. Designed for gamers with disabilities, the controller has two large programmable buttons and 19 jacks that can be connected to various accessories to make Xbox and PC gaming far more accessible for a number of players. Even Microsoft’s packaging for the controller is designed to be as accessible as possible.

Microsoft’s two-minute slot tells the stories of a number of young gamers with disabilities and how the Adaptive Controller levels the playing field in Xbox games. It’s part of Microsoft’s “empowering” series of ads, and it continues the same emotional message that was introduced back at the Super Bowl in 2014. It’s less about selling the Xbox Adaptive Controller to new audiences, and more of a method of tugging at the heartstrings to show that Microsoft isn’t just a giant corporation.