https://techcrunch.com/2019/01/31/microsoft-highlights-the-xbox-adaptive-controller-in-emotional-super-bowl-ad/

Once upon a time, people had to wait for the Super Bowl to watch the ads. Those dark days are over. Now you can have companies sell you products on-demand, any time, day or night. Amazon has already debuted its latest Alexa ad, and now Microsoft’s getting in on the action — and this one’s a bit of a tear-jerker.

The software giant’s Super Bowl spot highlights some of the work it’s done to increase the accessibility of its products. Front and center is the Xbox Adaptive Controller, a $100 ad-on that makes the console more accessible to gamers with a range of different needs. The spot features a number of different children (and their parents) who are better able to enjoy gaming using the device.