https://www.cnbc.com/2019/01/30/facebook-earnings-beat-proves-online-ad-strength-and-lifts-peers.html > Facebook's earnings beat helped lift its peers as it proved the strength of online advertising. > Twitter spiked nearly 3 percent after hours, Google parent company Alphabet jumped 1.6 percent and Snap saw a 1.4 percent bump. In a year where all of tech was viewed with increased skepticism due to privacy scandals, Facebook's earnings helped make the case that users and advertisers are not yet changing their habits.