https://www.theverge.com/2019/1/30/18202831/apple-tv-streaming-tim-cook-earnings-call-investors-disney-netlflix-hulu

Apple CEO Tim Cook isn’t ready to talk about his company’s upcoming streaming service, but during a call with investors yesterday afternoon, he did outline more broadly how Apple is thinking about TV.

The simplest read is that Apple is betting on a combination of prestigious original content and facilitating access to third-party streaming services, which give Apple a cut of recurring subscription fees. The goal is to continue relationships with companies like HBO, which users can sign up for through the App Store, while also offering Apple original content in the same vein as Netflix and Hulu.