https://www.theverge.com/2019/1/30/18202850/tim-cook-really-wants-you-to-upgrade-your-iphone

Apple CEO Tim Cook really wants you to upgrade your old iPhone. To make sure you know it, he’s said it numerous times. During yesterday’s earnings call that discussed the holiday quarter, Cook mentioned upgrades a total of seven times.

Here are all of the instances when Cook mentioned upgrading, including a bonus instance of his CFO pitching in (emphasis mine):