https://wccftech.com/apple-tim-cook-iphone-high-price/

Apple reported its first fiscal quarter earnings of 2019, summarizing net sales of $73 billion. With declining iPhone sales, many industry analysts have continuously pointed out that Apple needs to reduce the price of its iPhones in order to maintain a steady momentum. As it turns out, Tim Cook also admits that the high price of the iPhone was one of the reasons why there were fewer smartphone upgrades. However, going into more detail, Cook relays that the high price of the iPhone also depended on your geographical location.

After Tim Cook was asked if the iPhone XR, iPhone XS, and iPhone XS Max pricing was too high, he responded that in emerging markets, it is a factor for declining sales because of the strength of the dollar. As for the U.S., the executive responded by saying that the 2018 iPhone lineup’s price featured a very small difference in the region compared to the iPhone 8 and iPhone 8 Plus launched back in September 2017.