https://www.cnbc.com/2019/02/01/morgan-stanley-spaceflight-industries-disrupting-rocket-launch-market.html

The rocket launch business is expensive and risky, and then there are the technical requirements: Launch providers have to ensure a customer's delicate and expensive spacecraft survives the trip to orbit.

But Seattle-based Spaceflight Industries is showing things can be done differently, according to Morgan Stanley analysts Adam Jonas and Armintas Sinkevicius. In a note to investors Friday, they said that the company "is disrupting this model entirely" by applying the ride sharing concept to satellites.