SAP's new marketing chief is going to Davos for the first time. Here's why
https://www.cnbc.com/2019/01/21/why-saps-cmo-alicia-tilliman-is-going-to-wef-at-davos-2019.html
Alicia Tillman has been chief marketing officer (CMO) at technology firm SAP for just over a year and this week she will attend the World Economic Forum (WEF) meeting in Davos for the first time, joining senior marketers from companies including Microsoft, AT&T, Unilever, Dell and Google.
But what place do marketers have at WEF, where topics include geopolitics, tackling malnutrition and nuclear power?
SAP's new marketing chief is going to Davos for the first time. Here's why
Jan 21, 2019, 4:46pm UTC
https://www.cnbc.com/2019/01/21/why-saps-cmo-alicia-tilliman-is-going-to-wef-at-davos-2019.html
> Alicia Tillman has been chief marketing officer (CMO) at technology firm SAP for just over a year and this week she will attend the World Economic Forum (WEF) meeting in Davos for the first time, joining senior marketers from companies including Microsoft, AT&T, Unilever, Dell and Google.
> But what place do marketers have at WEF, where topics include geopolitics, tackling malnutrition and nuclear power?