https://www.cnet.com/news/netflix-raised-prices-because-you-all-are-signing-up-like-crazy/

Netflix tends to end every year on an upswing, as people on holiday breaks spend extra time streaming and those who received new gadgets as gifts start setting them up by adding services like Netflix. But this time, Netflix had already issued a couple particularly positive signals about how business was faring.

Last month, the company said Bird Box, its post-apocalyptic thriller starring Sandra Bullock, was watched by 45 million accounts in the first seven days it was available, the best viewership for one of its original movies yet. And Tuesday, Netflix announced price hikes. The prospect of a higher monthly bill wasn't welcome news for consumers, but investors reacted with glee, and analysts interpreted it as Netflix flexing its muscles in the middle of a hot streak.