https://techcrunch.com/2019/01/17/how-lyft-envisions-bringing-vr-and-ar-to-your-ride/

Lyft is exploring ways to integrate virtual reality and augmented reality into your Lyft rides, according to a couple of patent applications TechCrunch came across today.

The first, filed in July 2017, is for “providing a virtual reality transportation experience” that would respond to real-world forces and events that happen during your ride, like sudden stops, turn and bumps in the road. Over time, the VR system would be able to predict those bumps and turns in the road.