https://www.cnbc.com/2019/01/17/how-ford-plans-to-get-buyers-to-pay-more-for-hybrid-and-electric-pickups.html

Ford is working on hybrid and electric versions of its iconic and best-selling F-150 pickup that the second-largest U.S. automaker says won't skimp on power.

The timing is still up in the air, but Ford executives said their engineers have been working on a more efficient F-150 that will come with more towing and off-road power than traditional gasoline and diesel trucks can offer today.