https://www.theguardian.com/technology/2019/jan/17/apple-chief-tim-cook-calls-for-laws-to-tackle-shadow-economy-of-data-firms

Tim Cook seeks competitive advantage over Google and Facebook with privacy push

Apple’s chief executive has called for regulation to tackle the “shadow economy” of data brokers – middlemen who trade in the personal data of largely unsuspecting consumers – as the company continues its push to be seen as privacy-positive.