https://www.cnet.com/roadshow/news/toyota-uk-supra-launch-edition-oversold/

The automaker sent out an apology letter to the owners who got shafted. "As a result of this demand, we experienced a technical failure in our order system which allowed orders to be accepted in excess of the available number of vehicles that were actually available," the letter reads. "Please accept our sincere apologies for the frustration and disappointment this will cause you." You can read the letter in full on the SupraMKV forum.

For what it's worth, Toyota is trying to make good on giving these buyers something. Those on the bad end of the deal can have their deposit refunded and their order canceled. They could also convert their reservation to a normal Supra Pro, the highest UK trim on offer, receiving a complimentary two-year service plan and an invite to a Toyota Gazoo Motorsport event in the future.