https://finance.yahoo.com/news/hulu-cuts-prices-most-popular-162053895.html

The price drop comes as Hulu tries to fend off intensifying competition from players such as Amazon.com's Prime Video service and Netflix. Streaming service providers are creating more original content and introducing attractive plans in a bid to win more subscribers.

The price change will come into effect from Feb. 26 for new subscribers, while the same will reflect for existing users in their subsequent billing cycle after Feb. 26.