https://www.theverge.com/2017/8/18/16170970/google-subscription-amp-publishers-platforms

Google is working on a way to allow readers to subscribe to news outlets inside of its ecosystem of Accelerated Mobile Pages, or AMP, according to Bloomberg. The company will start testing the new feature with the New York Times and the Financial Times, but is reportedly in talks with “dozens of other outlets.”

Announced in late 2015 and launched in early 2016, AMP was a response of sorts to Facebook’s Instant Articles feature. Both allow publishers to drastically reduce load times of their web pages, and at the same time they keep readers a bit more locked to the respective platforms that they’re reading on.