https://techcrunch.com/2019/01/22/uber-loyalty-program/

Did you blow enough money on Uber to get Diamond status? A lot of users are finding out tonight as Uber rolls out its rider loyalty Rewards program to San Francisco and a slew of other cities. The feature calculates how much you’ve spent on Uber and Uber Eats in the last six months awards you perks like no-fee cancellations if you rebook, guaranteed prices between your two favorite spots, and free car upgrades. Uber confirms to TechCrunch that Rewards will roll out to the entire US soon but now is available in 25 places across the country.

Uber Rewards is still a bit complicated to be easy enough for everyone to quickly understand, but it does a could job of offering powerful perks and a way for everyone to earn $5 rebates. The program could discourage users from checking other ride hailing apps if their Uber’s ETA or price seems too high.