https://thenextweb.com/socialmedia/2019/01/22/you-can-now-share-your-netflix-faves-to-instagram-stories-if-you-have-an-iphone/

When streaming first took off it felt like the period of shared viewership had ended. How could anyone gather around the water cooler to discuss a show or movie when you could all be watching different things at different times?

But, recently, things have changed. The success of (and the raft of discussion about) Netflix titles like ‘Bird Box’ and ‘You’ illustrates the communal viewing experience is alive and well. The difference is that the forum has changed. Rather than the aforementioned water cooler, we now discuss on social media. And Netflix is paying attention.