https://www.cnbc.com/2019/01/25/chief-marketers-need-to-be-at-davos-salesforces-stephanie-buscemi.html

The World Economic Forum (WEF) in Davos, Switzerland, has become a must-attend occasion for C-level business people beyond the CEO, according to one senior executive.

Chief marketing officers (CMOs) ought to be attending the event, according to Salesforce executive VP and CMO Stephanie Buscemi, because they can help tackle societal issues that affect consumers.