https://www.cnet.com/roadshow/news/driver-assistance-systems-naming-aaa-study/

"The naming of the systems causes confusions for even our engineers," Greg Brannon, AAA Director of Automotive Engineering and Industry Relations, told Roadshow in a phone interview. "How in the world do we tell [a shopper] what to look for in a car? It's very confusing."

On top of that, AAA says that consumers can easily be confused when automakers bundle multiple safety technologies into packages: what's included in AcuraWatch versus Honda Sensing, for instance? Even for Roadshow editors, who follow this stuff daily, it can be difficult to keep track of which systems do what.