https://www.cnet.com/news/who-won-ces-2019-amazon-or-google/ > In the other corner, the Google Assistant, a contender that entered the fray two years later. The Assistant powers the search giant's Google Home products and is triggered by the phrase "Hey Google." > Even before the show started, both companies were already pounding their chests. Last week, Amazon announced that more than 100 million Alexa devices have been sold. Not to be outdone, Google on Monday said the Assistant is expected to be built into 1 billion devices by the end of the month. But neither figure tells the whole story. For example, a big chunk of those billion Assistant devices are Android phones, which come with the software installed by default.