https://www.cnet.com/news/ces-2019-tvs-8k-screens-and-insane-roll-up-oleds-microled-lg-samsung/

I also like the roll-up TV because it's practical. A screen that can disappear when not in use frees up wall space and improves room decor by hiding a large black rectangle that's otherwise kind of an eyesore when turned off. If your family wants to limit screen time, it's nice to have that looming temptation simply go away during off hours.

The 2019 version will cost a bundle -- LG hasn't hinted at a price but my guess is at least $10,000, roughly four times the cost of a standard 65-inch OLED -- but in the next few years it could come down fast if LG wants to gain yet another advantage over competing, stiff and flat LCD-based TVs.