https://www.cnet.com/news/lifx-at-ces-2019-new-lights-hidden-features-and-a-plan-for-your-tv/

Sam Moore, Global Marketing Director at Lifx.

My guide back up the Sky Suites elevator is Sam Moore, global marketing director at Lifx. A laid-back Australian clad in a t-shirt, Moore apologizes and tells me that my appointment is overlapping a meeting between Lifx heads and representatives of one of the larger platforms the brand is compatible with. They're sitting in the suite's living room, and I'm dying to listen in, but Moore guides me into the adjacent dining room instead.